Who we build for
Startups
Most founders come to us with an idea, a domain and no runway to waste. So we do it in order: decide who you are, get something real in front of people within a week, then build the machine underneath it.
The whole build
- 01Brand guide14 to 30 days
- 02The website7 days
- 03The system14 to 30 days
The problem
The stack is eating your runway. Eleven subscriptions before you have eleven customers, a logo somebody made in an afternoon, and a founder doing the follow-up at eleven at night because there is nobody else to do it.
The walkthrough
Three phases, in this order.
Two of them cost you nothing to see. Here is exactly what happens in each, what you walk away with, and what it costs.
Decide who you are before you build anything
Everywhere else on this site we say brand work only happens if your Roadmap calls for it. Startups are the exception, and the reason is simple: you do not have a brand yet. Every page, every agent and every email we build after this reads from what gets decided here, so getting it wrong once means getting it wrong everywhere.
What you get
- Several logo concepts drawn for you, then the one you pick refined
- A few colour palettes built around your industry and your buyer
- Type rules, so the deck, the site and the invoice match
- Your positioning: who you are for, who you are not for, and why they pick you
- An AI voice playbook, so anything AI writes for you sounds like you
At the end of this you can
Walk into an investor meeting, a trade show or a hiring conversation looking like a company rather than an idea.
Essentials or Signature, one time, separate from any subscription. Both are on the pricing page.
A real site, live in 7 days
Not a mockup and not a template. A real website for your business, built in under 48 hours once your first invoice is paid and live in 7 days. For a startup this is usually the first public thing that exists, which is why we do not make you wait for it.
What you get
- Built in under 48 hours, live in 7 days
- Wearing the brand from phase one, if you did phase one
- Lead capture wired in, not a form that emails nowhere
- Yours, on your own accounts
- Charged once, on your first invoice
At the end of this you can
Send a link instead of explaining. Start collecting real enquiries while the rest of the build is still going.
The standard website or the 3D website, charged once on your first invoice. Which one depends on your plan, and both are on the pricing page.
The part that runs without you
The website gets you found. The system is what happens after. This is the funnel, the back end, the dashboard and the agents, built for how you actually work rather than how a SaaS company assumed you would. It is also the only phase with a monthly cost, and the only one carrying the 90-day guarantee.
What you get
- The funnel: capture, qualify, route and follow up
- The back end: CRM, booking, invoicing, portals, whatever the business needs
- AI agents on your data and in your voice, running while you sleep
- A dashboard showing what is working and what it saved
- One platform you own outright, instead of eleven subscriptions you rent
At the end of this you can
Stop being the follow-up, the reminder, and the person answering the same question nine times a day.
Starter, Growth or Scale, monthly, on the pricing page. Growth and Scale carry the 90-Day ROI Lock.
What you keep
No lock-in. No rebuild at Series A.
- You own the platform and the dataNo lock-in and no per-seat bleed as you grow. If you leave, it leaves with you: the brand files, the site, the code, the data, the agents.
- No rebuild at Series AOwning the platform from day one keeps you out of the rebuild trap later. The thing that got you your first hundred customers does not have to be thrown away to get the next thousand.
- Senior work without a senior hireSenior AI capability you bring on without a full-time hire, for a fraction of what one costs you before they have shipped anything.
- Every price before you startYour Roadmap is free, and the proposal puts the plan, the website and the price in writing before anything is built. Runway is the one thing you cannot get back, so none of it goes on a guess.
It is the normal case here, and it is why phase one exists. If you have a logo you like, we build around it and skip most of that phase. If you have nothing, we start there, because everything built afterwards reads from those decisions.
Yes, and plenty of founders do. You get a clean, tasteful look and we still build it in under 48 hours. The trade is that the brand decisions end up made implicitly by whoever is building, and redoing them later means redoing everything downstream too.
A fractional hire is one person's time. We build the thing, hand you the keys, and charge a flat monthly fee for running and improving it. You own the output of all three phases.
Then you bring it in house. It is your code, your data and your accounts already, and we build alongside your team so somebody there can run it. We would rather be the reason you got to that round than a dependency you have to unpick after it.
The guarantee
If the hours we automate, the software we replace, and the sales tracked through the system we build have not paid back your plan within 90 days of launch, we keep working free until they do.
It covers phase three, the only phase you pay monthly for, on Growth and Scale. Starter does a different job, growing organic traffic through the SEO Growth Suite, with no revenue promise and no fixed date, because SEO is a long-term strategy. How the lock works →
The Peace of Mind Roadmap
Start at phase one
Your free Roadmap tells us whether you start with the brand or go straight to the site. Either way, once your first invoice is paid, the site is built in under 48 hours and live in 7 days.