(Who we build for)

Service businesses

First to answer wins

Trades, recruiters, property managers, photographers and event teams. 14 of the 33 client sites we have live are service businesses. Almost every one of them came to us losing work they had already earned, because nobody could get to the phone in time.

(The clock)

One lead, and what the next twenty-four hours do to it.

This is the whole problem. Everything we build for a service business is an attempt to move one of these rows earlier.

  1. 0:00

    The form is submitted

    Someone with a job and a budget just raised their hand. This is the most interested they will ever be.

  2. 0:45

    An agent has already repliedwith the system

    It answers in your voice, asks the two questions you always ask, and offers times from your real calendar. This is where the job is usually won.

  3. 5:00

    They contact your competitor

    Not out of disloyalty. They are shopping, and nobody has replied yet, so they keep going down the list.

  4. 1:00:00

    You get out of the van and see the notification

    You are between jobs, hands dirty, and there are four other things queued behind this one. It waits.

  5. Next day

    You call back

    They have already booked someone. You did nothing wrong except be on a roof when the phone went.

(Proof)

A service business we did this for.

Touchless Photography

Boudoir photographer · Edmonton, AB · Scale plan

From invisible to first-page rankings, 3x revenue

+200%
SEO, first page for local keywords
3x
revenue, $1,500 to $4,500+/mo
SOLD OUT
every promotion

On the Scale plan, we rebuilt the site around her women's empowerment mission, built a custom CRM app and client portal that replaced expensive third-party tools, and put AI agents on the content and promo outreach that now sells out every promotion. Local SEO took her to the first page.

Open the live site ↗

(The roster)

Who is already running on this.

Grouped by the problem rather than the industry, because a recruiter and a property manager have the same one. Point at any name to open their live site.

Trades and field work

The job goes to whoever answers first, so everything here is built around response time.

Booked-calendar businesses

The product is your time, so an empty slot is revenue that cannot be recovered later.

Advisory and specialist work

Longer sales cycles, higher ticket. The site has to carry authority before a first call.

(Brand work)

One of them needed the brand first.

A service business gets judged on whether it looks like it has been around. Advanced Entertainment came to us for the whole identity before the site went up.

One company. The whole event.

Advanced Entertainment

Brand + website · 30 days

Charcoal#101A22Casino Green#1E7A4DDeep Green#155E3BGold#C9A24BLight#EEF2F0
  • The existing mark, refined and given real files
  • A colour system with rules for where gold is allowed
  • Type set for headlines, body and buttons
See the full brand guide →

(What gets built)

Six pieces, in the order they usually pay off.

  1. 01

    Speed to lead

    The agent replies to every enquiry within a minute, qualifies it, and books it into your calendar. Nights, weekends, and the middle of a job.

  2. 02

    Quotes that go out same day

    Your pricing, your terms, generated from the intake answers and sent while they are still thinking about it.

  3. 03

    The schedule, without the phone tag

    Confirmations, reminders and reschedules run themselves. The people who no-show get chased before they do it.

  4. 04

    One record per customer

    Every call, quote, job and invoice against one name, instead of a phone, a notebook and three apps that do not talk.

  5. 05

    Reviews on a timer

    The ask goes out at the moment the job is finished and they are happiest. Local search is most of how you get found.

  6. 06

    The follow-up nobody does

    Quotes that went quiet, annual services due, last year's customers. This is revenue you already earned and never collected.

(The arithmetic)

One job a month that you would otherwise have missed usually covers the whole plan. Everything after that is the software you stopped renting and the evenings you stopped spending on admin.

(Questions)

Something not answered here?
Ask us directly

Under five minutes is the line where contact rates fall off a cliff, and most small operators are measured in hours because they are on a job. An agent that answers in under a minute is not about being clever, it is about being there when your competitor is not.

It uses your words, your pricing and your actual availability, and it hands off to you the moment anything is unusual. We tune it on your real past conversations before it ever answers a live one.

Usually yes, and that is often where the plan pays for itself. If the tool holds years of history or your industry requires it, we integrate and leave it alone. Otherwise we build what you actually use into one platform you own.

Less, and then the build shifts to follow-up and reputation instead. Touchless Photography is not a same-day business, so the work went into search, a client portal and promo outreach. Same system, different weighting.

Find out what you are missing

The audit measures your real response time and counts the quotes that went quiet. You keep the numbers, and the website, whether or not you carry on with us.

Speed to lead systems for trades and service work