How we work
How we build
Your site is built in under 48 hours and live in 7 days. Everything after it inherits the same decisions.
Seven steps, in the order they actually happen. Your Roadmap and the proposal are free. Nothing is built until you approve the proposal and your first invoice is paid.
The sequence
- 01Your Roadmap
- 02The proposal
- 03The website
- 04Brand, only if you need it
- 05The system
- 06The agents
- 07The numbers, every month
The problem
A site here, a funnel there, a chatbot from a different vendor. Each piece speaks a slightly different language. Six months in, nothing sounds like you, and you are the only one who notices.
The real order
Site first. Brand when you need it.
Nothing is built until the price is agreed and your first invoice is paid. Then it moves fast: the site in under 48 hours, live in 7 days, the systems in 14 to 30.
- 01
Your Roadmap
Free.We price every tool you pay for, count the hours they quietly cost you, and show you what a system would replace. You keep the written plan whether you hire us or not.
- 02
The proposal
Free. In writing.The plan, the website and the price, written down before anything is built. You approve it, choose a plan and sign. Your first invoice carries the first month and the website, charged once.
- 03
The website
Once your first invoice is paid.Built in under 48 hours. You sign off on a private preview, and it is live in 7 days. Not a mockup, not a template.
- 04
Brand, only if you need it
Separate. One time.Most owners don't need a rebrand. If you have a logo, we build around it. If your Roadmap finds the brand is genuinely what's holding you back, that's a separate one-time piece of work and we say so out loud.
- 05
The system
The funnel, the back end, the invoicing, the portal, in 14 to 30 days. Built for how your business actually runs instead of how a SaaS company assumed it does.
- 06
The agents
Follow-up, quoting, scheduling, reporting, content. On your data, in your voice, running while you are with a customer.
- 07
The numbers, every month
From system launch we show you the math every month: the hours you get back, the software you stop paying for, and the sales that run through the system. On Growth and Scale, the 90-Day ROI Lock applies.
If step 04 fires
One document. The whole build.
When your Roadmap does call for brand work, this is what you're buying, and what every later build reads from.
- Voice and messagingHow you sound, what you say, and the words you will never use. Every agent we build reads from this, which is why the AI content stops sounding like AI.
- Visual systemLogo, colour, type, and the rules that keep them consistent, so the site, the invoice and the sign out front all look like the same business.
- PositioningWho you're for, who you're not for, and why somebody picks you over the shop down the road.
- Agent personalityThe playbook any AI has to follow before it writes a word as you. Always and never, in writing.
What it costs
Brand is a line item, not a loophole.
One time
Essentials
A working brand guide. Voice, colour, type, positioning, and one refined logo concept.
One time
Signature
Several logo concepts, a few palettes to choose from, audience work, competitor positioning, and the AI voice playbook.
The objection
You already have a logo.
Then we build around it. A logo is not a brand, but it is usually enough to ship a site that looks like you, and shipping is what gets you the first result.
The guide only earns its money when the same decisions have to be made a hundred times by people who are not you. Every page, every agent, every invoice.
You own all of it on day one. The files, the site, the code, the data. If you leave, it leaves with you.
The lock
If the hours we automate, the software we replace, and the sales tracked through the system we build have not paid back your plan within 90 days of launch, we keep working free until they do.
The Lock runs on Growth and Scale only. Starter does a different job, growing organic traffic, and carries no revenue promise and no fixed date. The clock starts at system launch, not at signup. Every plan, and the website charged once on your first invoice, is on the pricing page.
How we build
Your build, card by card.
01
Your free Roadmap
Where your week goes, and what we'd build first.
02
You choose a plan
Nothing is built until your first invoice is paid.
03
The clock starts
Every timeline counts from that day.
04
Built in under 48 hours
Your site exists, and you can see it.
05
Live in 7 days
A soft launch. It's yours.
06
Systems in 14 to 30 days
Bookings, follow-ups, reviews and reporting, running.
The Peace of Mind Roadmap
Start with your free Roadmap.
Nothing to sign, and you leave with a written plan. If you go ahead, the proposal comes next, and the site is built in under 48 hours once your first invoice is paid.