(Pillar 01)
How we build
48 hours to a real site
Your site ships in 24 to 48 hours. Everything after it inherits the same decisions.
Six steps, in the order they actually happen. Nobody pays for anything until they have seen real work built for their own business.
(The sequence)
- 01The audit
- 02The website
- 03Brand, only if you need it
- 04The system
- 05The agents
- 06The 90-day clock
(The problem)
A site here, a funnel there, a chatbot from a different vendor. Each piece speaks a slightly different language. Six months in, nothing sounds like you, and you are the only one who notices.
(The real order)
Site first. Brand when you need it.
Deliberately the opposite of how most agencies run it. You see the work before you see an invoice.
- 01
The audit
Twenty minutes. We price every tool you pay for, count the hours they quietly cost you, and show you what a system would replace. Free, and you keep the list whether you hire us or not.
- 02
The website
Free. Yours either way.A real site for your business, live in 24 to 48 hours, before any money changes hands. Yours to keep either way. Not a mockup, not a template.
- 03
Brand, only if you need it
Separate. One time.Most operators do not need a rebrand. If you have a logo, we build around it. If the audit finds the brand is genuinely what is holding you back, that is a separate one-time piece of work and we say so out loud.
- 04
The system
The funnel, the back end, the invoicing, the portal. Built for how your business actually runs instead of how a SaaS company assumed it does.
- 05
The agents
Follow-up, quoting, scheduling, reporting, content. On your data, in your voice, running while you are with a customer.
- 06
The 90-day clock
From launch we show you the math every month. If it has not paid for itself by day 90, we keep working free until it has.
(If step 03 fires)
One document. The whole build.
When the audit does call for brand work, this is what you are buying, and what every later build reads from.
- Voice and messagingHow you sound, what you say, and the words you will never use. Every agent we build reads from this, which is why the AI content stops sounding like AI.
- Visual systemLogo, colour, type, and the rules that keep them consistent, so the site, the invoice and the sign out front all look like the same business.
- PositioningWho you are for, who you are not for, and why somebody picks you over the shop down the road. The part most brand work skips.
- Agent personalityThe playbook any AI has to follow before it writes a word as you. Always and never, in writing.
(What it costs)
Brand is a line item, not a loophole.
A working brand guide. Voice, colour, type, positioning, and one refined logo concept.
Several logo concepts, a few palettes to choose from, audience work, competitor positioning, and the AI voice playbook.
Not part of any subscription. If the audit says your brand is already working, you do not buy one.
(The objection)
You already have a logo.
Then we build around it. A logo is not a brand, but it is usually enough to ship a site that looks like you, and shipping is what gets you the first result.
The guide only earns its money when the same decisions have to be made a hundred times by people who are not you. Every page, every agent, every invoice.
You own all of it on day one. The files, the site, the code, the data. If you leave, it leaves with you.
(The lock)
If the time we save you and the software we replace have not paid back your plan within 90 days of launch, we keep working free until they do.
The clock starts at launch, not at signup. Plans run $788, $1,488 or $2,888 a month, and there is a revenue-share track when the numbers are measurable.
Start with the free site
Twenty minutes on the audit, then a real website for your business inside 48 hours. No upfront fee, nothing to sign for the audit, and you keep the site either way.