Pricing · radically transparent
Real numbers. Three tiers. Built for where you are right now.
Start with brand, because brand decides every downstream build. Run on the Core AI plans, because that is where agents and 90-day ROI live. Or start in the Calm tier if you are just getting going. All of it in the open.
Start here. Brand decides the build.
Most startups and SMBs come to us with a brand that does not connect with the audience they want. So we assess it first. If the brand needs an uplift, this is where it happens, because every AI system, agent, and automation we ship downstream is ten times sharper when the brand is locked.
Heritage-grade brands built in 30 to 60 days, depending on client input and source material.
The starting point. A working brand guide that gives every page, agent, and asset a single source of truth.
- Brand voice + tone rules
- Logo system (1 primary concept refined)
- Color palette and type system
- Messaging pillars and positioning
- 1 ideal client persona
The depth most SMBs actually need. Real audience work, deeper visual exploration, voice rules every agent inherits.
- Everything in Essentials
- Full visual system with usage rules
- Logo system (2 to 3 concepts explored)
- 3 audience personas with messaging hooks
- Competitor positioning audit
- Application examples across web, social, email
The full Heritage brand bible. Every downstream build (website, agents, content) reads from this. Where bigger SMBs and serious operators start.
- Everything in Premium
- Heritage brand bible (40+ pages)
- Logo system (3 to 5 concepts, full refinement)
- 5 audience personas + journey maps
- Full market and competitor research
- Voice playbook every AI agent inherits
- Asset library: templates, motion, social systems
What a typical agency charges for the same brand depth
We work in the SMB space. We know what it feels like to be quoted enterprise prices for foundational work. Here is the honest comparison.
Agency benchmarks based on 2024 SMB design-services pricing across Clutch.co listings, Upwork enterprise-tier brand-strategy roles, and direct quotes shared by clients during onboarding.
Where agents, automation, and 90-day ROI live
Once the brand is set, the Core plan runs everything else: the website, the agents, the CRM, the automation, the analytics. Every Core subscription comes with the 90-Day ROI Lock. Every Core build ships with a complimentary website that a normal agency would charge $10,000 to $50,000+ to deliver.
The lean entry to a real AI system. One agent, the system around it, the website it lives on.
- Complimentary website (brand-first)
- 1 AI agent (lead qualifier OR booking OR email)
- Lead capture + CRM module
- Analytics dashboard built in
- 90-Day ROI Lock
- Ongoing edits + support
The plan most SMBs actually need. Three agents working as a team, the back end to run it, the brand it reads from.
- Everything in Starter
- 3 AI agents (lead qualifier + email nurture + reviews)
- Custom CRM module + booking system
- Built-in email automation
- Content publishing rails
- Member portal for repeat customers
- 90-Day ROI Lock
The full system. Agents across acquisition, retention, ops, and intelligence. Custom apps, customer portals, priority build queue.
- Everything in Growth
- Full agent roster (5+ agents)
- Custom apps + customer portal
- Advanced analytics + reporting
- Priority build + support
- Custom integrations included
- 90-Day ROI Lock
Trajectory
Trajectory is partnership pricing. We share the upside instead of charging a monthly subscription.
POM AI builds the brand, the website, the systems, and the agents. You bring the product, the service, the idea, the relationships, the face of the business. As the business grows, we grow with it.
Trajectory is open to startups, small businesses, medium businesses, and large businesses. We only enter the partnership when we believe in the trajectory. That means a real product, a real service, or a real idea worth building together.
- A tangible product, service, or business idea
- A founder or team committed to the work outside the build
- Real market signal (early customers, real demand, an existing audience)
- Alignment on the long arc, not just the launch
What you would pay for the same stack a normal agency assembles
Most agencies bolt together ten subscriptions and bill you for the duct tape. We replace the stack and build it into the platform. The math is in the open.
Software costs based on 2024 published pricing pages (HubSpot, Salesforce, Calendly, Klaviyo, Intercom). Agency rates reflect typical SMB engagement quotes across U.S. and Canadian agencies in the same niche.
For businesses just getting going
Not every business is ready for agents and a full stack from day one. Calm tier is the lighter way in: a real website, the basics handled, automation working in the background. No agentic features at this tier, that line keeps the price honest.
The lightest way in. A real website, the basics handled, one automation working in the background.
- Complimentary website
- Basic platform management
- 1 AI automated system
- Hosting, security, backups
- Domain email setup
A little more automation working for you. Two systems running, the same brand-first website foundation.
- Complimentary website
- Basic platform management
- 2 AI automated systems
- Hosting, security, backups
- Domain email + transactional
The top of the Calm tier. Automation plus an AI blog writer publishing weekly content so SEO compounds while you work.
- Complimentary website
- Basic platform management
- AI blog writer (1 post per week)
- 3 AI automated systems
- Hosting, security, backups
- Domain email + transactional
No agentic features at the Calm tier. Calm plans run automated workflows (forms, triggers, scheduled tasks) but no autonomous AI agents making decisions on your behalf. When you are ready for agents that qualify leads, respond to customers, write content, and act inside the business, move up to Starter on the Core tier.
If we do not deliver ROI in 90 days from system launch, we work for free until we do.
Pricing, answered
Why do you start with the brand?
Because the brand decides everything downstream. If the brand does not connect with the right audience, every dollar we spend on AI systems and automation gets less return. The brand guide is what every page, every agent, every email reads from. Get it right first and the system compounds. Get it wrong first and the system drifts.
Why are Calm tier plans so much cheaper than Starter?
Calm plans are automation without agents. We set up workflows that run in the background (form to email, lead to CRM, review request triggers) but no autonomous AI agent making decisions on your behalf. That line is where the price changes. Starter and up add real agents that qualify, respond, and act inside your business.
What is the Trajectory partnership?
Trajectory is partnership pricing instead of a monthly subscription. POM AI builds the brand, the website, the systems, and the agents. You bring the product, the service, the idea, the relationships, the face. We share the upside as the business grows. It is open to startups, small businesses, medium businesses, and large businesses, but only when we believe in the trajectory.
Do brand kits include the 90-Day ROI Lock?
The ROI Lock applies to the Starter, Growth, and Scale subscriptions where there are active AI systems and agents with measurable output. Brand kits are fixed-scope one-time deliverables that feed the build the subscription powers, so they sit outside the lock.
Is there a contract on the monthly plans?
No long-term contract and no large upfront build fee. You are on a month-to-month plan. The 90-Day ROI Lock means the system is built to pay for itself in the first quarter or we keep working free until it does.
Can I start with a brand guide and add a Core plan later?
Yes. That is the most common path. Most SMBs start at Premium or Heritage to lock the brand, then move into a Core plan (Starter, Growth, or Scale) once the brand is set. The brand guide is what makes the Core build accurate the first time.
How fast do you actually build a brand at the Heritage tier in 30 to 60 days?
Heritage timelines depend on client input. The methodology is structured: discovery + research first (1 to 2 weeks), strategy and voice (1 to 2 weeks), visual system + applications (2 to 3 weeks). When the client is responsive and the source material is clean, we land in 30 days. When discovery takes longer or stakeholders need more rounds, it stretches to 60.
How do I know which plan fits my business?
Book the complimentary audit. We map your current state (revenue, stack cost, time spent on tools, agent-replaceable work) against what each plan delivers, then recommend the right fit. No obligation and we will not push a tier that is not the right size for where you are.
Not sure which tier fits? The audit will tell you.
We map your business to the right tier and show the real ROI math before you commit. Complimentary, no obligation.
Smarter Systems. Simpler Business.