Pricing · in the open
Free to start. You pay when the system runs.
The audit is complimentary. The website is complimentary. The monthly plan begins only once your AI system is live and doing the work. Here is every number, in the open.
You see the value before you ever pay.
Most of what we do for you is free up front. Here is the path from first conversation to a system that runs your business.
Pick your path. We will take you to it.
Where agents, automation, and 90-day ROI live
This is the system most clients run on: the website, the agents, the CRM, the automation, the analytics, in one platform you own. Every plan ships with a complimentary website and the 90-Day ROI Lock.
The lean entry to a real AI system. One agent, the system around it, the website it lives on.
- Complimentary website (brand-first)
- 1 AI agent (lead qualifier OR booking OR email)
- Lead capture + CRM module
- Analytics dashboard built in
- 90-Day ROI Lock
- Ongoing edits + support
The plan most SMBs actually need. Three agents working as a team, the back end to run it, the brand it reads from.
- Everything in Starter
- 3 AI agents (lead qualifier + email nurture + reviews)
- Custom CRM module + booking system
- Built-in email automation
- Content publishing rails
- Member portal for repeat customers
- 90-Day ROI Lock
The full system. Agents across acquisition, retention, ops, and intelligence. Custom apps, customer portals, priority build queue.
- Everything in Growth
- Full agent roster (5+ agents)
- Custom apps + customer portal
- Advanced analytics + reporting
- Priority build + support
- Custom integrations included
- 90-Day ROI Lock
Trajectory
Trajectory is partnership pricing. We share the upside instead of charging a monthly subscription.
POM AI builds the brand, the website, the systems, and the agents. You bring the product, the service, the idea, the relationships, the face of the business. As the business grows, we grow with it.
Trajectory is open to startups, small businesses, medium businesses, and large businesses. We only enter the partnership when we believe in the trajectory. That means a real product, a real service, or a real idea worth building together.
- A tangible product, service, or business idea
- A founder or team committed to the work outside the build
- Real market signal: early customers, real demand, an existing audience
- Alignment on the long arc, not just the launch
When the audit uncovers a rebrand
Sometimes we find a brand that does not connect with the audience you want, or you are launching something new. When that happens we build the brand guide first, because every AI system, agent, and automation we ship downstream is sharper when the brand is locked. Two depths, both one-time.
The starting point. A working brand guide that gives every page, agent, and asset a single source of truth.
- Brand voice + tone rules
- Logo system (1 primary concept refined)
- Color palette and type system
- Messaging pillars and positioning
- 1 ideal client persona
The depth most SMBs actually need. Real audience work, deeper visual exploration, voice rules every agent inherits.
- Everything in Essentials
- Full visual system with usage rules
- Logo system (2 to 3 concepts explored)
- 3 audience personas with messaging hooks
- Competitor positioning audit
- Application examples across web, social, email
Not ready for the full system? Start here.
Not every business needs agents and a full stack on day one. These lighter plans are the way in: a real website, the basics handled, automation working in the background. No agentic features at this level, that line keeps the price honest.
A little more automation working for you. Two systems running, the same brand-first website foundation.
- Complimentary website
- Basic platform management
- 2 AI automated systems
- Hosting, security, backups
- Domain email + transactional
The top of the lighter plans. Automation plus an AI blog writer publishing weekly content so SEO compounds while you work.
- Complimentary website
- Basic platform management
- AI blog writer (1 post per week)
- 3 AI automated systems
- Hosting, security, backups
- Domain email + transactional
No agentic features on the lighter plans. Flow and Momentum run automated workflows (forms, triggers, scheduled tasks) but no autonomous AI agents making decisions on your behalf. When you are ready for agents that qualify leads, respond to customers, write content, and act inside the business, move up to Starter on the flagship plans.
If the time we save you and the software we replace have not paid back your plan within 90 days of launch, we keep working free until they do.
Pricing, answered
When do I actually start paying?
The audit is free. The website is free. You start paying the monthly plan only once the system is live and working, that is, once we have connected the back end and built the AI agents that run inside it. Brand guides, when an audit calls for one, are a separate one-time deliverable. Nothing recurring begins until the system is doing the work.
Why are the lighter plans so much cheaper than Starter?
The lighter plans (Flow and Momentum) are automation without agents. We set up workflows that run in the background (form to email, lead to CRM, review request triggers) but no autonomous AI agent making decisions on your behalf. That line is where the price changes. Starter and up add real agents that qualify, respond, and act inside your business.
Do I need a brand guide before a subscription?
Not always. Most businesses go straight to the website and the subscription. We only propose a brand guide when the audit uncovers a brand that does not connect with the right audience, or when you are launching something new. When that happens, the brand guide comes first because every page, agent, and asset reads from it, and the build is sharper for it.
What is the Trajectory partnership?
Trajectory is partnership pricing instead of a monthly subscription. POM AI builds the brand, the website, the systems, and the agents. You bring the product, the service, the idea, the relationships, the face. We share the upside as the business grows. It is open to startups, small businesses, medium businesses, and large businesses, but only when we believe in the trajectory.
Do brand guides include the 90-Day ROI Lock?
The ROI Lock applies to the Starter, Growth, and Scale subscriptions where there are active AI systems and agents with measurable output. Brand guides are fixed-scope one-time deliverables that feed the build the subscription powers, so they sit outside the lock.
Is there a contract on the monthly plans?
No long-term contract and no large upfront build fee. You are on a month-to-month plan. The 90-Day ROI Lock means the system is built to pay for itself in the first quarter or we keep working free until it does.
How fast do you build a brand guide?
Essentials lands in 14 to 21 days, Signature in 21 to 35, depending on client input and how clean the source material is. The methodology is structured: discovery and research first, then strategy and voice, then the visual system and applications. When the client is responsive, we land at the fast end of each range.
How do I know which plan fits my business?
Book the complimentary audit. We map your current state (revenue, stack cost, time spent on tools, agent-replaceable work) against what each plan delivers, then recommend the right fit. No obligation and we will not push a tier that is not the right size for where you are.
Not sure which fits? The audit will tell you.
We map your business to the right path and show the real ROI math before you commit. Complimentary, no obligation.
Smarter Systems. Simpler Business.