About POM AI · the agency we wanted, then built
POM AI is the AI automation agency for small and mid-sized businesses. AI built around your business. Owned by you. Paid back in 90 days. We were built by founders who lived the burnout that comes from running a business on fourteen disconnected SaaS tools. So we built the opposite.
Baley’s founder story is the company’s why. Read it once. You will see your own business in at least one chapter.
Multiple stores, dropshipping, print-on-demand, every proven course strategy bought and tested. The pitch was ten steps to six figures. The reality was every dollar going back into ads, tools, and the next course.
Money out. Results that never matched. Survivorship bias dressed up as strategy. The lesson that stuck was simple: the strategy only seemed to work for the person selling it.
The love of building. The websites, the tech, the problem-solving. The thing Baley actually wanted to do, every day, was build the systems that other people would pay for.
Stepped back for his health. Built a coaching practice that worked. And ran straight back into the same wall: marketing, funnels, social, every hat on one person. Same overwhelm, different business.
Every solopreneur he met fought the same battle. Brilliant at their craft. Drowning in tech. Burned by agencies. Paying for software they never used. Losing the passion that started it.
POM AI is the platform Baley wanted and could not buy. Build first. Charge later. No upfront fees. Replace the stack with one AI platform the client owns. Results in 90 days, or the work keeps going for free.
Two archetypes. One brings the expertise. One brings the bite. Together, they sound exactly like POM AI in a room.
Knowledge and truth. Teaches, sources, and proves. The Sage shows up as Ouroboros, the brand-first build sequence, 250-plus sourced research depth on every prospect, and the audit-first sales motion. We open with the document, not the pitch.
Liberation. Breaks the rule that should not exist. Not loud. Refuses to flinch. Outlaw shows up as the contract terms: no upfront fees, month-to-month with 30 days notice, stack subtraction, and the 90-Day ROI Lock that puts the risk on us.
“We lead with results, not rebellion.” — James Williams, Co-Founder
In that order of dominance. Defined by Baley in his own voice, validated against 45 hours of recorded client work. Every meeting. Every call. Every email.
We speak from proof, not promises. Numbers and results lead every conversation. We don’t claim we’re better. We show receipts.
We give before we ask. Generosity is operational, not promotional. Complimentary audits, complimentary websites, complimentary education. We refuse to sell people things they do not need.
We do not chase business. Business comes to us because we show up in rooms, share what we are doing, and let demand pull. Magnetic is a posture that makes people lean in.
No filler. No jargon. We are not using big tech words. We do not play games. If something is broken, we say so. If we are not the right fit, we say that too.
Our primary ICP. The person we hold every build decision against.
Owner of a wellness coaching practice in suburban Calgary. Built it herself. Protective of how it works.
Three more lanes the brand serves at scale: service businesses, startups, and established small business owners. See Health & Wellness, Service Businesses, and Startups.
If any of these land, you are exactly who POM AI is built for.
And nothing converted the way the courses said it would.
That charged a fortune, missed your brand, and disappeared after the deposit.
And try to figure out the tech at night. The list never ends.
Twelve tools, one duct-tape workflow, and a monthly bill that keeps creeping up.
But the website does not show it. The brand does not match the ambition.
And you are still stuck waiting on someone to actually build the thing.
The team voice is the brand voice in motion. When clients hear Baley, Jack, and James in the same room, they hear different speakers running the same operating system.
Founder · CEO
Baley founded POM AI after a decade of running multiple businesses simultaneously and burning out from running each one on a stack of fourteen disconnected SaaS tools. The burnout origin is the company’s why. Leads brand strategy, sales conversations, and Heritage tier brand work.
“We don’t claim we’re better. We show receipts.”baley@pomai.ca
Co-Founder · Tech Lead
Jack is the technical brain of the team. Tech lead and operations, builder and fine-tuner. Runs the engineering side of every Ouroboros deploy and the Agent Library that ships with it.
“Build it once. Build it right. Then automate it.”jack@pomai.ca
Co-Founder · Business Strategist
James is the business and brand strategy mind. Heritage tier brand work runs through him alongside Baley. Also runs the accounting and financial side. The most polished sales-frame voice on the team.
“We lead with results, not rebellion.”james@pomai.ca
Operations · Project Support
The operational utility player who holds it all together. Admin, follow-ups, invoices, payments, project builds, project support, communication. Internally known as The Glue.
“Straight talk builds trust faster than any funnel.”jas@pomai.ca
Project Lead
Project lead and the steady hand on client delivery. Keeps every engagement on track from kickoff through 90-day ROI review.
“We’re givers before we’re takers.”jeanine@pomai.ca
Proudly Canadian. Working with service businesses and wellness practitioners across North America. Built on Ouroboros. Owned by the client.
A complimentary audit is the easiest way to find out. You leave with a stack map, a brand snapshot, and a roadmap. No contract, no upfront fee.
Smarter Systems. Simpler Business.
