Farmer Del
From 1-2 orders a month to completely sold out
We rebuilt their digital presence on the Growth plan: a high-converting site with a custom savings calculator, automated ordering wired to their CRM, AI automation for invoices and confirmations, a member portal, and local SEO. All traffic is organic, zero paid ads.
Results
Farmer Del had one of the best products in the regenerative beef space — pasture-raised, no antibiotics, no hormones, zero compromise. But the buying experience didn't match. The old site couldn't communicate the quality, didn't surface pricing clearly, and ordering required a back-and-forth on email or phone. They were getting 1-2 orders a month from a niche product that was genuinely worth multiples of that.
We started with the brand. The site needed to look as serious as the product. From there we built a custom savings calculator so visitors could see exactly what a quarter, half, or whole beef would cost compared to grocery prices over a year. Ordering moved from email to a real flow wired into a CRM. AI handled invoice generation, order confirmations, and follow-up. Local SEO took them from invisible to first-page for terms like 'pasture-raised beef Alberta.'
What we shipped
- Brand-led marketing site, mobile-first, fast
- Custom 'beef vs grocery' savings calculator
- Direct online ordering wired to internal CRM
- AI agents for invoices, confirmations, follow-up
- Member portal for repeat customers
- Local SEO foundation (currently 1,200+ organic visitors / 90 days)
POM AI completely transformed how we do business. We went from struggling to get orders to being completely sold out. We are already looking at expanding our herd to meet demand.
Del, OwnerFarmer Del
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